Hyper-targeted Zapper users
segmented to suit your target audience
...see your ad on social media
across Meta, Google and TikTok
...and click through to complete the transaction
on your platform
ZapAds
Reach Zapper shoppers in your category with ads powered by real payment data.
Turn high-intent audiences into customers with ready-to-run campaigns built on Zapperʼs exclusive insights.
Effortlessly reach high-intent Zapper shoppers where they spend their time
Choose your audiences
Target by category, purchase frequency, spend and in-app behaviour
Launch your campaign
Finalise your ads and go live across social channels
Drive quality traffic to your platform
Send purchase-ready shoppers straight to your business
Monitor performance
Get detailed, monthly campaign reports
Choose your audiences
Target by category, purchase frequency, spend and in-app behaviour
Launch your campaign
Finalise your ads and go live across social channels
Drive quality traffic to your platform
Send purchase-ready shoppers straight to your business
Monitor performance
Get detailed, monthly campaign reports
Start driving quality traffic straight to your platform
“Being able to directly attribute sales to a campaign is a big win for us — and ZapAds delivered exactly that. The clarity of the results and the quality of the audiences give us a strong foundation to grow.”
Sean BloomHead of Digital: Pokerbet 
Unlock your competitive edge with ZapAds, powered by Flow
Frequently asked questions
1. How does ZapAds work?
ZapAds uses Zapperʼs exclusive payment data to create high-intent shopper audiences. Through Flowʼs ready-to-run campaign packages, your ads reach Zappers users where they spend their time… on Meta, Google and TikTok — ensuring you reach customers who are most likely to buy.
2. What makes this different from normal advertising?
Unlike broad or interest-based targeting, ZapAds connects you to real Zapper shoppers, segmented by actual spend, category and frequency. This gives you a competitive advantage by reaching customers based on real transactions, not assumptions.
3. Do I need marketing expertise to use it?
No, ZapAds campaigns are fully managed and easy to launch. You simply choose a package that suits your objectives, and the Flow platform handles the targeting, delivery and reporting.
4. What platforms will my ads appear on?
ZapAds campaigns run across Meta (Facebook + Instagram), Google, and TikTok – targeting your customers where they already spend time.
5. Is this POPIA-compliant?
Yes, Zapper and Flow prioritise user privacy. All targeting is done using anonymised, permission-based data.
6. What do ZapAds packages cost?
Packages start from R25 000, with scalable packages based on your goals.
Amplify your precision
Supercharge your ZapAds campaign with additional audiences from the Flow Audience Marketplace. Instantly activate premium audience segments from top-tier retailers, leading commerce platforms and marketplaces across SA.
