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The world's first shoppable commerce media marketplace

Exclusive audiences built on real behaviour and proven results – powered by first-party data and AI. Instantly activated for your campaigns.

Browse the Marketplace
The world’s first shoppable commerce media marketplace

Audiences you can’t access anywhere else

from the most sought-after retailers and platforms

Built for smarter targeting.
Powered by AI technology.

FLOW AUDIENCE AI

Your always-on audience strategist

Giving you a strategic edge before you activate

Strategic audience recommendations

Delivered fast, expertly tailored to your campaign goals.

Recommended audiences are added straight to your plan or cart, directly from the chat.

As campaigns run, Flow Audience AI learns from real campaign performance, refining future recommendations based on what actually drives results.

Try it now

FLOW AI ENRICH

Intelligence built into every audience

Flow AI Enrich transforms data from leading retailers and platforms into performance-ready audience segments for your campaigns.

  • Live first-party commerce signals in real time
  • Continuously refined using real performance data
  • Smarter audience planning before you spend a cent

Smarter planning tools

FLOW AUDIENCE PLANNER

Turn your audience selection into a clear, approval-ready campaign plan

Add marketplace audiences to organise, compare and share a complete campaign plan – built for faster decisions and easier approvals.

  • Create multiple audience plans
  • Compare size, intent and funnel stage in one view
  • Share and export plans for faster feedback and approval

AUDIENCE & COMPETITOR INSIGHTS

See how you stack up before you activate

Understand how your audiences perform relative to competitors – across size, intent and need state – before you commit budget.

  • See where you win - and where you don’t
  • Ensure audiences meet your campaign criteria
  • Uncover segments your competitors may miss
  • Activate with a competitive advantage

Leading advertisers already using the Flow Audience Marketplace

Real results from real campaigns​

Nivea_385x150

See case study

60x

More high-intent shoppers

ClientLogos_385x150_AmericanSwiss

See case study

American Swiss

117%+

Increase in ROAS during the festive season

ClientLogos_385x150_USN

See case study

USN uses Flow custom audiences for a winning first-party data strategy6

3.6x

Increase in conversions

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See case study

How to improve ROAS

2.94x

Click through rate

Pokerbet

See case study

156%

Return on investment

Woolworths

See case study

3.6M

Woolworths shoppers reached

ClientLogos_385x150_atHome

See case study

9.78

ROAS during peak shopping season

See all case studies
"Working with Flow gave us access to high-intent audiences we simply couldn’t reach before. We have seen improved results consistently. Flow helps us reach high-intent shopping audiences in a considered and seamless way."
Andre JansenTFG (The Foschini Group), eCommerce Portfolio Manager: Jewellery
Andre Jansen
“We’re delighted with the results. By integrating Flow’s audience targeting, we were able to achieve superior performance in both conversions and engagement.”
Graham FordPaid Media Specialist
Graham Ford
"The addition of these audiences has nearly doubled our rate of return on ad spend, and halved our acquisition cost. A big thanks from TrafficBrand to Flow and a well deserved shout out to their stellar services and wonderful team."
Dean StanderPaid Media Specialist
Dean Stander
"By using Flow Audiences, we successfully expanded our reach into new, high-value audiences. This resulted in incremental reach, stronger high-intent engagement, and measurable cost efficiencies, validating the role of a Flow Audience partnership in driving performance and scale."
Kiroshen GovenderBeiersdorf Precision Marketing Lead
Kiroshen Govender

Why this works

THE 1ST-PARTY DATA AUDIENCE ADVANTAGE

Reach audiences based on what they actually do...not who you assume they are

First-party data signals capture real buying behaviour – from browsing and comparison to booking and repeat visits.

In a market now defined by behaviour, assumptions put brands at a disadvantage. Target with precision – or risk losing competitive ground.

Browse and plan

Discover audiences by brand, industry, persona and more. Get strategic recommendations with Flow’s AI strategist, and create approval ready campaign plans in minutes.

Select

Choose your audiences and channels.

Access

Your Flow audiences will be activated to your ad accounts.

How it works

Sign up to Flow and get direct access to high-intent audiences from SA’s leading platforms.

Browse, select and activate audiences in minutes – with new audiences added every month.

Get started

Flow's partner network

Fuel your campaigns with first-party audiences from the retail and e-commerce partners you already work with.

Powered by Flow’s technology, these partner channels connect your media spend directly to product views, bookings and sales.

  • Direct access to partner-owned first-party audiences
  • One-click activation across Meta, Google, TikTok and programmatic
  • Closed-loop performance insights and campaign reporting
  • Audiences enriched by Flow AI for smarter targeting and higher ROI

Already working with these partners?

Unlock their audiences now

Frequently asked questions

First-party data is data collected directly from consumer interactions such as browsing behaviour, purchases, bookings and category exploration. It is consented, privacy-safe and highly predictive of intent.

Performance improves because ads match real-time intent. Instead of guessing who might be interested, first-party data identifies people already displaying signals of motivation and aligns creative and messaging to the moment. This reduces noise and increases conversion efficiency.

Flow is fully POPIA and GDPR compliant; no personal information is shared.

Flow Audience AI acts as your always-on strategist. Get expertly tailored audience recommendations based on your campaigns goals, instantly add them to your plan and benefit from 24/7 performance-led learning. Read more

STAY IN THE KNOW

Commerce media insights

The latest trends, perspectives and insights shaping commerce media and first-party data.

Ready to put smarter audiences to work?

Build, plan and activate high-intent audiences with Flow’s AI-powered Audience Marketplace.

Get started
Find out what Flow can do for you
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