Welcome to Flow Platform (Pty) Ltd (“Flow,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, store, and disclose personal information from users of our platform, and visitors to our website. Flow enables data suppliers to engage in audience monetisation and off-site advertising and enables brands and advertisers to access high-intent audiences through first-party data suppliers. Your privacy is important to us, and we are committed to protecting your personal data.
This policy applies to:
– Platform Users: Individuals and businesses who access and use Flow’s platform.
– Website Visitors: Individuals who visit our website and interact with our content.
We collect different types of data depending on how you interact with Flow:
– For Platform Users: Name, email address, business details, login credentials, and usage data within the platform.
– For Website Visitors: IP address, browser type, device information, cookie identifiers, and interactions with our website.
– For Leads, Contact Forms, and Newsletter Sign-Ups: name, email address, phone number, company details, and any additional information provided.
We also collect behavioral data from interactions with Flow’s platform, including how users engage with our services and advertising insights.
– Directly from You: When you sign up, provide data, or interact with Flow’s platform.
– Automatically: Through cookies, analytics, and tracking technologies.
– From Third-Party Sources: Such as social media platforms, advertising networks, or integrated services used within Flow.
We use the collected data to:
– Provide Our Services: Facilitate audience monetisation, ad targeting, and platform functionality.
– Optimise Platform Performance: Analyse usage trends to improve Flow’s platform.
– Enable Audience Targeting: Provide advertisers with insights and targeted audience segments for ad campaigns.
– Ensure Security & Compliance: Prevent fraudulent activities and comply with data protection regulations.
– Marketing & Communication:
Send relevant updates, promotional content, and platform-related information (only if you opt-in).
Respond to inquiries, schedule demos, provide relevant information, retargeting and send marketing communications (if you have opted in).
We may share your information with:
– Third-Party Service Providers: Partners who assist in hosting, analytics, payment processing, or security.
– Ad Platforms & Networks: If you use Flow’s platform for advertising, data may be processed via Meta, Google, TikTok or programmatic advertising networks.
– Legal & Compliance: When required by law or regulatory bodies to ensure compliance with data protection laws.
When users enter a lead form on platforms such as Facebook, Instagram, or any Flow Platform page, the data provided is collected to confirm the user’s intent to pass information to the platform. This data is then shared with the advertiser to provide the requested service. Flow ensures that data is only used in alignment with the user’s intent and applicable data protection laws.
Flow implements industry-standard security measures to protect your personal and business data. However, no method of transmission over the internet is 100% secure. We retain data only as long as necessary for business and legal purposes.
Any information that you send via Flow’s channels or within the platform is stored on Flow’s servers. This information is primarily used to facilitate communication between intended recipients, such as advertisers, data suppliers, and other platform participants. Flow does not assume responsibility for information voluntarily shared by users with other parties via the platform.
If you provide information intended to be read, copied, downloaded, or used by others, Flow does not accept responsibility for third-party actions regarding that information. You should exercise discretion when sharing personal or business-related content on Flow’s platform or via Flow-integrated services.
Depending on applicable data protection laws (such as GDPR, POPIA, or CCPA), you may have rights to:
– Access Your Data: Request a copy of the personal data we store about you.
– Modify or Delete Your Data: Request corrections or deletion where legally permitted.
– Opt-Out of Targeted Advertising: Control your preferences regarding audience segmentation.
– Withdraw Consent: Revoke previously granted permissions.
To exercise these rights, contact us at info@flowplatform.com
Flow uses cookies for:
– Essential Platform Functions (e.g., authentication, session tracking).
– Analytics & Performance Monitoring (e.g., Google Analytics, Meta Pixel).
– Personalised Advertising (to deliver relevant ads based on browsing behavior).
You can manage cookie preferences through your browser settings.
If you access Flow’s platform within South Africa, your data may be transferred and processed in other regions where Flow operates, in compliance with international data protection laws.
We may update this Privacy Policy periodically to reflect new regulations or platform changes. We encourage you to review this page regularly. Significant changes will be communicated via email or website notifications.
For questions or requests regarding this Privacy Policy, contact us at info@flowplatform.com
By submitting I agree to allow Flow to collect, store and process my data, as per the Privacy Policy
