Hello, we’re Flow
Our mission is to empower the businesses we work with to unlock the power of first-party data, through audience monetisation, precision targeting…or both.
Why Flow?
The old way of targeting is broken. Third-party data is disappearing, and brands are being forced to rethink how they reach real customers.
Flow connects the dots…empowering retailers, e-commerce platforms and brands to monetise their audiences and shape the future of commerce media.
Trusted by leading retailers, marketplaces and businesses
Indispensable to top brands and media agencies
One powerful platform designed to boost your business growth
Monetise
- Turn your shopper data into recurring revenue
- Build high-value audiences in a few clicks
- Match with top-tier advertiser demand
- Build your commerce media future
Advertise
- Shop exclusive first-party audiences
- Add to cart. Activate in seconds
- Know your reach and targeting power
- Bespoke audiences for select brands
Flow in numbers
Years of combined experience
Our legacy: a recipe for success
Our Co-founders and Co-CEOs, Gil Sperling and Daniel Levy, have a proven track record of market disruption. This winning duo previously identified a gap in the South African advertising market and founded adtech and performance marketing company Popimedia. Popimedia grew to be Africa’s largest adtech and performance marketing company and the only Facebook partner on the continent before being sold in 2015 to global communications group Publicis.
Leveraging their extensive adtech experience, Gil and Daniel founded Flow in 2019 with a mission to disrupt the real estate sector using an intelligent adtech platform and data-driven solutions. Since its inception, Flow’s impact has transcended the real estate sector – to include a multitude of industries such as retail, automotive, insurance and FSPs – and extended beyond South Africa’s borders.
Operating in diverse sectors and many global regions, Flow is reshaping how businesses engage with their audiences in the digital realm. The journey for Flow continues onward and upward!
Backed by leading investors
Meet our leadership team
Gil Sperling
Co-founder and Co-CEO
Gil founded Flow with his long-time friend and business partner Daniel Levy in 2019, with a shared vision to build an adtech platform that unlocks the value trapped in high-value transactions across fragmented industries.
Daniel Levy
Co-founder and Co-CEO
Daniel is Co-founder and Co-CEO of Flow. Together with his long-time friend and business partner Gil, he’s built an adtech business that’s revolutionising fragmented industries worldwide.
Don't just take our word for it…
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