RETAILERS
Retail Media, powered by your first-party data
Flow helps retailers monetise their first-party shopper data and launch a high-performance retail media offering
– without building an ad business, hiring a team, or changing your customer experience.
Leading retailers already monetising with Flow
$200B+
Global digital retail media ad spend
2027 projection
Why retail media, why now?
Retail media is the fastest-growing channel in digital advertising. Retailers already hold the data brands value most:
- Browsing behaviour and product views
- Basket and purchase history
- Loyalty and rewards activity
- Category and brand affinities
- High-intent search behaviour
This is first-party data your brand partners would pay a premium to access. Flow helps you unlock this value securely, simply and at scale.
Launch retail media without building an ad business
Flow makes it easy to launch a fully-fledged retail media offering, with:
- No internal ad team
- No developer work
- No disruption to shopper experience
With Flow, you can:
- Offer pre-packaged premium audience segments to brand partners
- Enable off-site advertising across Google, Meta, and TikTok
- Drive traffic back your product and brand pages
- Deliver measurable performance to your suppliers
- Maintain full compliance and data ownership at all times
Why leading retailers choose Flow
One tag activation with Flow Relay
A lightweight tag connects your first-party data to Flow - secure, compliant and seamless.
AI-powered audience creation
Flow AI analyses and interprets your data, and organises it into the most profitable audience segments.
Off-site activation across Meta, Google & TikTok
Brands can instantly run campaigns to your audiences across the world’s biggest platforms.
Closed-loop activation
Your data stays in your ecosystem. Only brands you approve can activate your audiences, helping you grow brand value and keep advertisers loyal
Full analytics for you and your brands
Real-time reporting on performance and revenue.
CASE STUDY
4 Brands, 3.6M Shoppers: The Power of Woolworths’ Audiences
Leading beauty groups Coty, Clarins, ASCO and PCG reached 3.6 million Woolworths shoppers and drove over 131,000 high-intent clicks to product landing pages. Read more…
Start your retail media network today
Flow is the fastest way to launch a scalable, secure, high-performance retail media solution
- built for retailers who want results.
Retail media FAQs
What is retail media?
Retail media is when retailers use their own first-party data (browsing behaviour, purchases, loyalty activity) to help brand partners run targeted ads to real shoppers.
With Flow, retailers can safely monetise this data and create new, high-margin revenue streams without sharing personal information or losing brand control.
What’s the difference between retail media and audience monetisation?
Retail media includes onsite and off-site advertising, which includes monetising your audience data. Flow powers the off-site layer, enabling brands to target your shoppers on platforms like Meta, Google and TikTok using your first-party data.
Do I need an in-house retail media team?
No. You do not need an ad operations team.
Flow handles data activation, audience packaging, secure delivery and measurement, while your brand partners or agencies run their own campaigns as usual.
How is customer data protected?
Flow is fully POPIA and GDPR compliant; no personal information is shared.
How long does implementation take?
Most retailers activate within days using a single lightweight tag.
