South African commerce media is growing faster than the systems for buying it. Demand and available audiences are both rising, but the process of booking them hasn't kept pace.

How Flow’s founders are helping shape South Africa’s R4-billion commerce media opportunity by making first-party audiences easier to access and activate.

Flow’s Audience Marketplace lets advertisers browse, select and activate premium first-party audiences across Meta, Google and TikTok in a few clicks.

Relying on the same broad audiences can limit campaign performance. Learn how fresher first-party data can improve relevance, reach and efficiency.

Flow joins Business Tech Africa to discuss first-party data, commerce media, AI, privacy and the trends reshaping digital advertising across Africa.

Commerce media is expanding beyond retail. See how businesses can turn first-party data into new revenue by connecting advertisers with high-value audiences.

South Africa’s commerce media market is accelerating as retailers and data-rich platforms turn first-party audiences into measurable advertising opportunities.

Learn how businesses can turn first-party customer data into a scalable revenue stream by packaging valuable audiences for advertisers to activate.

First-party data gives advertisers a clearer view of real customer behaviour, helping brands improve targeting, relevance and campaign performance.

See how retailers are using first-party data to sharpen audience targeting, personalise advertising and create more measurable media opportunities.

Five high-intent South African audience segments brands can use to sharpen targeting, improve relevance and make seasonal ad spend work harder.

Flow’s founders share the entrepreneurial lessons behind building Popimedia, working with Facebook and creating their next adtech venture in South Africa.

Three data-driven ways to improve retail-season ROAS, from first-party audience targeting and personalisation to smarter budget allocation.

Flow co-founder Daniel Levy shares practical lessons on entrepreneurship, resilience, growth and building technology businesses in South Africa.

What Google’s shifting third-party cookie plans mean for advertisers, and why first-party data remains central to privacy-conscious digital marketing.

Third-party cookies may be sticking around, but first-party data still matters. Here’s what the change means for targeting, privacy and advertising strategy.