Flow’s 2026 First-Party Data Predictions and What Brands Should Do Next
Contents As we head into 2026, one thing is becoming increasingly clear. First-party data is no longer a tactical
Contents As we head into 2026, one thing is becoming increasingly clear. First-party data is no longer a tactical
Contents Why First-Party Payments Data Is Becoming a Performance Powerhouse (And How Pokerbet Proved It) Performance marketers all want
Contents If you work in beauty marketing, you already know the struggle: You pour budget into beautifully crafted campaigns…
Contents Commerce media is transforming digital advertising. It’s not just about reaching people, it’s about understanding their motivations and connecting
Contents First-party data is more valuable and more prevalent than ever but until now, most businesses haven’t had a clear,
Table of Contents Most advertising strategies still operate in bursts. A brief goes out, a campaign goes live, results
Contents Let’s be honest, if you’re still targeting “luxury interest” as a category, you’re probably showing Rolex ads to
Contents Retail media has traditionally been the playground of the big guys — think Amazon, Walmart, Takealot. These retailers
Contents When you’re running a conversion campaign, there’s one thing you can’t afford: guessing. You’re not looking for vague
First-party data is powerful if you know how to use it. Here are 5 common mistakes marketers make, and how to avoid them.
Table of Contents Hellopeter, South Africa’s largest online review platform, successfully partnered with Flow to monetise its substantial audience
Jump To Every business collects valuable data, whether it’s customer interactions, purchase history, or online behaviour. But most of the
Retail media is poised to reshape the advertising landscape in 2025, with projected global revenues of $176.9 billion, marking an
What Exactly Are On-Site and Off-Site Ads—And Why Should You Care? If you’re a retailer, e-commerce platform, or online marketplace,
In the fast-evolving world of digital advertising, commerce media and retail media have emerged as key players. While both leverage
By submitting I agree to allow Flow to collect, store and process my data, as per the Privacy Policy