Flow Platform is a technology partner supporting advertising in ChatGPT
Get API-scale campaign activation, direct support from OpenAI’s partner team and one IO with a monthly invoice.
21 Oct 2026
ChatGPT Ads went live
in South Africa
1.2 billion+
people use ChatGPT every week worldwide
(OpenAI, global figure)
WHAT ARE CHATGPT ADS?
ChatGPT Ads appear beneath relevant ChatGPT conversations for eligible people on the Free and Go plans. They are labelled and kept separate from ChatGPT’s answers, and OpenAI says advertising does not influence what ChatGPT says.
Show up while people are researching, comparing and asking for recommendations, before they act.
There is no keyword list to build. Context hints describe the conversations your product belongs in, and OpenAI treats them as guidance, not a guarantee of placement.
OpenAI’s pixel and Conversions API record what happens after a click, and UTM tags on your links show the same traffic in your own analytics.
Promote one product or service with a Card, using a single image or several images (currently in beta). Or put forward a selected set of products from your catalogue as a Product ad, and ChatGPT recommends one when it is relevant.
The brands that get the most from ChatGPT Ads pay attention to their product feed, their tracking and the context hints that describe the conversations their products belong in. Flow sets up all three with you.
WHY FLOW?
ChatGPT Ads reward brands that understand the channel’s nuance: the context of the conversation, the quality of the product data and the relevance of the ad.
Flow is built for exactly that.
Flow has ads API access to ChatGPT Ads, so campaigns can be set up, automated and integrated more deeply, at scale.
Because Flow is integrated with the OpenAI ads API, it works directly with OpenAI’s partner team, so approvals, questions and technical issues go straight to their team.
Unlike self-serve ChatGPT Ads, which are paid by card as spend accrues, with Flow you book ChatGPT Ads on a single IO alongside your other channels, with one monthly invoice and one budget to plan against. That means less admin for your finance and media teams and a simpler path to scaling spend as results come in.
Flow brings the expertise that decides results: context hints that match your ads to conversations, bids and bid multipliers, and audience targeting. Nova, Flow’s agentic AI strategist, helps shape the context hints that increase the relevance of your ad to users.
Flow already connects brands with first-party data and activates audiences across Meta, Google and TikTok. ChatGPT ads supports custom audiences built from a brand’s own customer lists, so Flow’s data and audience expertise can be put to work.
Flow’s Co-Founders, Gil Sperling and Daniel Levy, previously built Popimedia, which was, at the time, Africa’s largest ad-tech company and a Facebook Marketing Partner, so they have helped South African brands through the arrival of a new advertising platform before.
Add ChatGPT to your media plan with Flow’s expertise, tools and direct OpenAI support.
RETAIL AND COMMERCE MEDIA
ChatGPT Ads fit naturally into commerce media. Shoppers research and compare products inside ChatGPT, and an ad can send them to the retailer’s own product page to buy.
If your product feed is already connected to Flow, ChatGPT can be added as another offsite channel in your retail media offering without extra integration work on your side. Campaigns are built from the products you already feed through Flow.
Brands that sell through those retailers can bring ChatGPT into the campaigns they already run through Flow. They choose which products to promote and agree budget, timing and audiences with the Flow team, and Flow holds the single IO.
GETTING STARTED
Agree your objective, budget and the products to promote, with Flow’s expertise on context hints, bids and audiences.
Flow sets up your Ads Manager account, tracking and product feed.
Campaigns are set up through the API and checked against OpenAI’s ad policies before they are submitted.
OpenAI reviews every ad and decides where and when it runs.
One IO, one monthly invoice and one set of results alongside your other campaigns.
FAQ
Flow is integrated with the OpenAI ads API, so advertisers can plan and activate ChatGPT Ads through the tools and workflows they already use, with direct support from OpenAI’s partner team and billing through Flow on a single insertion order (IO) and one monthly invoice.
Ask how they connect to ChatGPT Ads, who holds the IO, what support they have from OpenAI, whether they can work with audiences and bid multipliers, and whether reporting comes through the API. Flow is integrated with the OpenAI ads API and can answer each one.
Flow already connects brands with first-party data and activates audiences across Meta, Google and TikTok. ChatGPT Ads supports custom audiences built from a brand’s own customer lists, where these are enabled, so that data can be put to work here too, with Flow handling the set-up.
Brands get scale through the API, a dedicated and experienced team, direct support from OpenAI’s partner team, and one IO with one monthly invoice. They also get access to Nova, Flow’s agentic AI strategist, and Flow’s Audience Marketplace, which help them plan and build their campaigns.
Yes. Once your product feed is connected to Flow, ChatGPT can be added as another offsite channel in your retail media or commerce media offering without a separate integration project. Product ads are built from the products you already feed through Flow, and there is a light tracking setup.
Flow brings the expertise that decides results: context hints that match your ads to conversations, bids and bid multipliers, and audience targeting. Flow sets up your ChatGPT Ads account, tracking and product feed, and campaigns are checked against OpenAI’s ad policies before they are submitted. OpenAI reviews every ad and decides where and when it runs. Once live, reporting comes through the API, with one IO, one invoice and one set of results alongside your other campaigns.
ChatGPT Ads are sold in an auction. You set a budget and a bid, and what you pay depends on your bid and how relevant your ad is to the conversation. With Flow you book the budget on a single IO.
Ads are shown to eligible people on the Free and Go plans, beneath relevant conversations. They are labelled, kept separate from ChatGPT’s answers, and OpenAI says conversations stay private from advertisers.
Advertising in ChatGPT is currently a pilot. It is live in South Africa, and OpenAI says more formats, buying options and measurement tools are on the way.
