Exclusive audiences built on real behaviour and proven results – powered by first-party data and AI. Instantly activated for your campaigns.
from the most sought-after retailers and platforms
Giving you a strategic edge before you activate
Delivered fast, expertly tailored to your campaign goals.
Recommended audiences are added straight to your plan or cart, directly from the chat.
As campaigns run, Flow Audience AI learns from real campaign performance, refining future recommendations based on what actually drives results.
Flow AI Enrich transforms data from leading retailers and platforms into performance-ready audience segments for your campaigns.
Every Flow audience includes a Tier I, II or III label, helping you understand the data signals, reach and channels behind each one. Choose one tier for a focused brief, or mix tiers to balance precision, relevance and reach.
Add marketplace audiences to organise, compare and share a complete campaign plan – built for faster decisions and easier approvals.
Understand how your audiences perform relative to competitors – across size, intent and need state – before you commit budget.
First-party data signals capture real buying behaviour – from browsing and comparison to booking and repeat visits.
In a market now defined by behaviour, assumptions put brands at a disadvantage. Target with precision – or risk losing competitive ground.
Discover audiences by brand, industry, persona, tier and more. Get strategic recommendations with Flow’s AI strategist, and create approval-ready campaign plans in minutes.
Match the right audience mix to your brief - from high-intent precision to broad-reach scale - then choose your activation channels.
Your selected Flow audiences are activated directly to your ad accounts.
Sign up to Flow and get direct access to high-intent audiences from SA’s leading platforms.
Browse, select and activate audiences in minutes – with new audiences added every month.
Fuel your campaigns with first-party audiences from the retail and e-commerce partners you already work with.
Powered by Flow’s technology, these partner channels connect your media spend directly to product views, bookings and sales.
Already working with these partners?
First-party data is data collected directly from consumer interactions such as browsing behaviour, purchases, bookings and category exploration. It is consented, privacy-safe and highly predictive of intent.
Performance improves because ads match real-time intent. Instead of guessing who might be interested, first-party data identifies people already displaying signals of motivation and aligns creative and messaging to the moment. This reduces noise and increases conversion efficiency.
Tier I audiences are built from verified first-party shopper data with direct identity matching and full omnichannel reach.
Tier II combines verified data with additional web-behaviour signals for a balance between relevance and scale.
Tier III focuses on broader behavioural and web-traffic signals designed for large-scale reach and awareness campaigns.
Yes. Advertisers can combine tiers within a single media strategy.
For example, Tier III can drive broad reach, Tier II can maintain mid-funnel relevance, and Tier I can support high-intent retargeting or conversion activity.
Flow Audience AI acts as your always-on strategist. Get expertly tailored audience recommendations based on your campaigns goals, instantly add them to your plan and benefit from 24/7 performance-led learning. Read more
Flow is fully POPIA and GDPR compliant; no personal information is shared.
The latest trends, perspectives and insights shaping commerce media and first-party data.
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