MARKETPLACES

Launch your marketplace media business

Monetise your first-party data and unlock a new, recurring revenue stream. Give sellers and agents access to your high-intent audiences and automated off-site campaigns that drive qualified traffic to your platform.

Leading marketplaces already monetising with Flow

Why off-site matters

Your audience spends an average of 30 minutes a month on your marketplace,
but 3 hours a day on social media.

Marketplaces: where off-site commerce media wins

Marketplaces already have what commerce media needs:

Together, these assets create the foundation for a successful off-site commerce media offering.

A proven marketplace monetisation framework

Everything you need to launch and scale a high-margin media business

Launch with ease, powered by enterprise-grade tech

With Flow, you can:

Integrate via API into your existing stack
Activate your listing feeds for dynamic ads
Enable off-site advertising across Google, Meta, and TikTok
Drive quality traffic to your platform
Access real-time reporting and revenue visibility
Maintain full compliance and data ownership

Empower sellers and agents with self-serve campaign tools

With Flow, they get:

Access to a fully white-labelled campaign interface
AI-powered audience and campaign packages
Brand-compliant ad creative from existing content
Actionable insights and analytics
Boosted performance and visibility

Why leading marketplaces choose Flow

GDPR & POPIA compliant

Consented consumer data only

Effortless integration

Zero-lift setup with no new builds needed

Stronger partner relationships

Add more value for sellers & agents

“The Flow team have created a tremendous product, the best automated marketing platform on the market. Their professional templates mean that any of our agents can create on-brand ads in no time at all, allowing them to focus on the job at hand - going out and selling property. Their expert analytics and targeting tools enable us to make the most of our social media marketing, generating the best exposure and leads for eXp South Africa.”

Andrew ThompsonManaging Broker, eXp South Africa

Frequently asked questions

What kind of first-party signals does a marketplace generate?

Marketplaces generate rich first-party signals from how people browse, search, view listings, enquire, book and transact. These signals can be used to create high-intent audiences and more relevant advertising opportunities for sellers and agents.

What type of marketplaces can unlock this revenue opportunity?

Flow’s commerce media platform supports diverse marketplace models – from property agencies and businesses to classifieds, automotive marketplaces and recruitment platforms – with flexible configuration for each vertical’s specific commercial requirements.

Will this require a complex integration or major internal resources?

No. Flow is built for easy implementation, with API-based integration into your existing stack and no heavy new builds required.

Do I need an in-house media team?

No. You do not need an ad operations team.

Flow handles data activation, audience packaging, secure delivery and measurement.

How is customer data protected?

Flow is fully POPIA and GDPR compliant; no personal information is shared.

How long does implementation take?

Most marketplaces activate within days using a single lightweight tag.