The Flow Platform

The world's first shoppable audience marketplace

Access 100’s of premium first-party audiences.
Exclusive, high-intent, first-party audiences from the country’s biggest brands. Ready to activate on Meta, Google and TikTok in a few clicks.

The Flow Audience Marketplace

For advertisers and media agencies

Discover and book premium, high-intent audiences from South Africa’s leading retailers, e-commerce platforms and digital brands. Flow’s Audience Marketplace gives you instant access to verified, purchase-ready audiences, all in a simple, e-commerce-style experience.

You get:

Exclusive access to first-party audiences you won’t find anywhere else

One-click activation across Meta, Google, TikTok and programmatic

Detailed performance insights and campaign reporting

Audiences enriched by Flow AI for smarter targeting and higher ROI

Stop chasing impressions, start connecting with intent.

Flow's Partner Network

Power your campaigns with an exclusive audience

As part of Flow’s Partner Network, you can now access audience segments created by the very retailers, platforms, and commerce partners you already work with.

Powered by Flow’s technology, these commerce media marketplaces let you run high-performing campaigns targeting their audiences – driving measurable results back to your product pages and brand listings.

You get:

Exclusive access to first-party audiences you won’t find anywhere else

One-click activation across Meta, Google, TikTok and programmatic

Detailed performance insights and campaign reporting

Audiences enriched by Flow AI for smarter targeting and higher ROI

Stop chasing impressions, start connecting with intent.

Your brand could also see campaign performance skyrocket

0 %+

increase in ROAS

During the festive season
0 %

increase in ROAS

During peak shopping season

0 x

conversions

Significantly outperforming broader in-house audiences

Top advertisers subscribe to Flow

Flow is built for advertisers who don’t have time or budget to waste on guesswork.

With access to over 35 of the biggest brands in SA and 100’s of audience segments, Flow gives advertisers unmatched reach and reliability.

Leading advertisers already using the Flow Audience Marketplace

What’s inside the Flow Audience Marketplace

Explore the world’s first audience marketplace. Home to premium, first-party data from leading brands and businesses. See the audiences you can activate, the partners you can collaborate with, and the performance you can unlock.

Plan smarter

Filter and discover verified, first-party audiences across retail, finance, lifestyle, and more.

Activate Faster

Upload and activate audiences instantly across Meta, Google, and TikTok, no integrations or data wrangling required.

Scale further

Layer multiple signals and sectors to build richer retargeting pools and refine performance continuously.

See what flow can do for your brand

Get an unfair advantage
Unlock the power of 1st-party data with Flow

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