As a result of retargeting Flow’s first-party data on Meta, the campaigns achieved an incredible 9.78 return on ad spend (ROAS). The campaigns also achieved a much higher Click Through Rate with significantly lower Cost Per Click compared to traditional retargeting strategies.
Flow’s first-party data audiences performed particularly well in achieving new client transactions. This means brand new shoppers on Bash!
These incredible results were achieved during the Black Friday and Festive Season, which are both particularly competitive campaign periods. This shows the power of focusing campaign targeting on the right audience at the right time.
The ROAS on campaigns targeting Flow’s audiences continues to increase month-on-month and Flow Data Audiences have become a fundamental part of @home’s advertising strategies and budget allocation.
