The Flow Platform
Monetise your audience. Maximise your first-party data.
Flow helps retailers, marketplaces, platforms, and data-rich businesses turn their existing first-party data into a predictable, recurring revenue stream...safely, simply, and at scale.
Trusted by leading retailers, marketplaces and businesses
What you can do with Flow
Whether you want full control or full reach, Flow gives you two powerful ways to monetise your audience:
01. Hands-free monetisation powered by built-in advertiser demand
The Audience Marketplace connects your audience segments to verified advertisers who are actively looking for high-intent audiences like yours. Your audiences become instantly discoverable – unlocking a brand new revenue stream for your business.
Why choose the Audience Marketplace?
- Recurring revenue from your existing audiences
- Instant demand from advertisers (no sales team needed)
- Simple setup - one tag, we handle the rest
- Audiences are activated across Meta, Google and TikTok
- Full transparency and control over what’s shared
- Flow AI to enrich your data for stronger performance
- Real-time insights and performance reporting
02. Monetise your audience within your supplier or brand ecosystem
Offer your suppliers and brand partners access to your audience data, helping them run high-performing campaigns that drive traffic back to your site and increase conversions.
This is your private, brand-safe commerce media network, fully powered by Flow.
You get:
- Exclusive audience access for your suppliers and brand partners
- New, recurring revenue from your existing network
- High-intent traffic driven back to your site and product pages
- Stronger supplier and brand partner relationships
- Flow AI to enrich your data and optimise partner ROI
- Real-time reporting on performance and revenue
- Low-effort activation - Flow manages everything, end-to-end
Choose your monetisation model
Select the Audience Marketplace, your own commerce media network, or both. We’ll help you determine the best fit.
Connect your first-party data to Flow
Add a simple, lightweight tag to your website or platform. Flow Relay securely collects and prepares your first-party data so you stay in control, and our team manages the setup for you.
Flow AI enriches and prepares your audiences
Flow AI adds contextual and performance intelligence to your audience data, making each segment more accurate, more relevant, and ready for activation.
Advertisers target your audiences across major platforms
Brands and media agencies can now reach your audience segments on Meta, Google, TikTok and more - with Flow handling all delivery and optimisation.
Your commerce media revenue scales
Earn recurring revenue, strengthen partner relationships, and unlock the full commercial value of your first-party data - all from one platform with real-time insights.
How it works
From secure data integration to audience activation and revenue tracking, every step is automated, privacy-safe, and optimised for scale.
Why businesses choose Flow
POPIA and GDPR compliant
by design
Zero-lift setup
- no new tech needed
Trusted by South Africa’s leading retailers and platforms
Full transparency and control of your data
High-margin revenue from data you already own
Flow's AI-powered enrichment for stronger performance
Your data is one of your most valuable assets.
Flow helps you unlock it.
Don't just take our word for it
See how leading businesses are already monetising with Flow
Leading brands and advertisers are actively booking audience data like yours
Ready to monetise your audience?
Turn your first-party data into recurring revenue and measurable results.
Flow makes it simple, powerful, and fully compliant.
