ZapAds provided direct access to Zapper’s high-intent audience segments, with the ability to activate them safely on Meta using Flow’s off-site advertising functionality.
Together, Zapper and Flow enabled Pokerbet to:
✔ Reach verified adults with relevant behavioural signals
✔ Activate real transactional intent at scale
The audience strategy focused on deterministic signals including:
- Real transactional trends and patterns
- Online betting spend indicators
- Recency and frequency of payment activity
- Lifestyle behaviours aligned to typical betting engagement
Flow activated these audiences through a compliant, full-funnel commerce media pathway — optimising delivery, measuring performance, and ensuring accuracy throughout the campaign.
And the results were clear.
Pokerbet achieved a 156% ROI on their first ZapAds campaign.
