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Get instant access to exclusive, high-performing audiences.
The Flow Audience Marketplace is an unprecedented interface where marketers can browse, select, and activate premium audience segments.
POPIA-compliant by design – The audiences in the marketplace are built from our trusted, premium first-party data partner network of top-tier data partners like Hellopeter Business , Hirsch’s Homestores , Bike Hub , Howler and so many others.
With a Flow Marketplace Subscription, brands and advertisers can explore high-intent audiences across retail, beauty, lifestyle, finance, and more.
And when you’ve found the right audience? Simply click “add-to-cart”. Flow’s proprietary technology activates your selected audience segments, making them available directly in your Meta, Google and TikTok ad accounts.
For the first time, premium audiences from South Africa’s top consumer brands are available in one place — ready to activate, right now.
How The Subscription Works
- Subscribe: Choose the right audience package for your brand (from Bronze to Enterprise).
- Browse: Each month, log in and explore our ever-growing marketplace of exclusive, verified audiences.
- Select: Choose your audiences and preferred platforms (Meta, Google, or TikTok).
- Access: Your audiences are activated directly into your ad accounts — ready to launch in just a few clicks.
Our most popular plan, the Gold subscription gives you access to 5 audiences you can swap out each month, unlimited impressions and campaigns, as well as Gold exclusive audiences — all activated directly in your Meta, Google, and TikTok ad accounts.
Why we built this marketplace
Commerce media is booming — projected to hit $130 billion globally by 2026 — but until now, audience access has been manual, fragmented, and siloed.
The Flow Audience Marketplace brings everything together:
- A single destination for discovering and booking high-intent audiences
- Audiences that are ready to activate across Meta, Google, and TikTok
- A subscription that unlocks exclusive access to South Africa’s most valuable audiences — refreshed monthly, released first to subscribers, and only available through our marketplace.
- It’s your brand’s always-on advantage in an increasingly competitive media landscape.
How the Flow Audience Marketplace Changes Your Targeting Strategy
Most advertisers are stuck using the same audiences over and over — not because they want to, but because legacy buying models make it difficult to explore new ones.
The Flow Audience Marketplace changes that.
With a single subscription, you get exclusive access to a full ecosystem of premium, high-intent audiences — ready to activate instantly across Meta, Google, and TikTok. Importantly, it unlocks total flexibility.
- Switch audiences based on campaign goals, performance, or creative
- A/B test different segments without needing new IOs or sales calls
- Explore and layer audiences from multiple industries and intent signals, building richer retargeting pools
- Continuously optimise your targeting strategy without friction
- Reach audiences your competitors aren’t thinking about yet
Everything we’ve built, from marketplace layout to activation speed, is designed to help you spend smarter and scale faster.
Performance brands Are Already Seeing
South African advertisers have already migrated to Flow’s subscription model — and the results speak for themselves.
"In just one weekend, we reached over 4.5 million people and drove more than 1,700 purchases — with incredible return on ad spend."
Your audiences are waiting
Get your brand in front of premium, high-performing audiences and start turning your audience strategy into a competitive advantage.
