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Plan faster. Target smarter. Activate in one click.
The Flow Audience Marketplace is the world’s first shoppable audience marketplace — giving you access to exclusive, first-party audiences from South Africa’s biggest platforms.
Now, we’ve made planning even easier.
Introducing: SmartStack Audiences
Carefully curated combinations of 2–3 complementary audience segments that deliver richer intent, faster planning, and smarter targeting — all in a single click.
- Pre-built and ready to activate
- Multi-layered behavioural signals
- Counts as one audience on your plan
- Available on Meta, Google, and TikTok
What are Flow SmartStack Audiences?
SmartStack audiences are pre-stacked high-intent segments from multiple Flow data partners, designed to help you launch campaigns faster — with more precision and less guesswork.
Rather than picking and layering audiences manually, you can now select ready-made, high-performing combinations that are specifically curated for your vertical.
One SmartStack = multiple signals = more intent
And it still only counts as one audience on your subscription plan.
Who should use SmartStack audiences?
If you want…
- Faster campaign planning without needing to research or test audience combos
- Multi-signal targeting, but your plan allows only one audience selection
- Guidance on which audiences to stack for your industry
- To increase campaign performance without increasing spend
SmartStacks you can activate today
1. Homemakers
Digitally engaged shoppers browsing, reviewing, and buying home goods, appliances, and lifestyle upgrades.
Perfect for: brands targeting new movers, renters, home upgraders.
2. Social Spenders
Lifestyle-driven consumers attending events, buying tickets, and shopping online.
Great for: alcohol, nightlife, FMCG, lifestyle brands seeking active, urban spenders.
3. Tech-Savvy Spenders
A layered blend of gamers, gadget buyers, and online reviewers.
Ideal for: consumer electronics, broadband, fintech, or gaming brands.
4. Women of Influence
Female-led audience browsing beauty, health, gifting, and baby essentials.
Built for: skincare, wellness, parenting, and gifting brands.
How to activate a SmartStack Audience
- Subscribe to the Flow Audience Marketplace and get your logins
- Navigate to “SmartStacks” and add the one/s you want to your cart
- Your audiences will be automatically uploaded to your ad platforms, ready to activate
Big win: Each SmartStack only counts as one audience on your plan. You get more targeting power with no extra credit used.
Channel availability depends on your subscription package and SmartStack selection. Need help choosing? Your Customer Success Manager is here to guide you.
SmartStack audiences give you rich intent, faster planning and launch time, smarter performance with fewer decisions! Get started in minutes and launch on Meta, Google, and TikTok
