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Cyclists are a unique bunch. They’ll spend hours debating the perfect tire pressure but won’t blink at dropping a small fortune on a new carbon frame.
Now, with Flow’s partnership with Bike Hub, brands can tap into this high-intent audience right when they’re ready to buy. Whether they’re upgrading their gear, insuring their bikes like prized racehorses, or planning their next endurance challenge, this is the moment to reach them.
And it’s not just cycling brands that should pay attention, adjacent industries can get in on the action. No guesswork, just precision targeting.
Why Bike Hub's Audience Matters
Cyclists are a valuable consumer group to target. They research, compare, and engage deeply before making decisions.
They discuss purchases in forums, follow the latest industry trends, and prioritise quality and performance. That makes them a highly engaged audience with strong purchasing power and brand loyalty.
How Bike Hub & Flow Supercharge Your Marketing
If your business operates in sports retail, fitness tech, insurance, automotive, travel, or luxury goods, Bike Hub has the audience you should be targeting.
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Industry
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How to Target Bike Hub Audience
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Sports and outdoor retail
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Reach high-intent buyers investing in premium cycling gear, accessories, and apparel.
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Fitness and wellness
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Engage performance-driven individuals looking for the latest in nutrition, recovery, and fitness tech.
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Insurance and financial services
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Connect with high-net-worth cyclists who protect their investments with bike insurance, medical cover, and financial planning.
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Automotive and transport
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Target those in the market for high-end vehicles, bike racks, and adventure-ready transport solutions.
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Travel and hospitality
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Reach cyclists booking luxury cycling tours, race accommodations, and wellness retreats.
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Layer and Customise for Maximum Performance
The true power of Flow’s Data Marketplace lies in precision targeting. Brands can combine different audience segments to create hyper-specific targeting strategies that deliver measurable results.
For example, a cycling apparel brand can target Bike Hub users who recently browsed high-end cycling apparel combined with Hello Peter visitors who are searching for cycling apparel reviews. This depth of precision is the gold standard of custom audience targeting and is exclusively available through the Flow Data Marketplace.
Explore More of Our Exclusive Audiences
- DigsConnect: Students and young adults in student accommodations who need tech, entertainment, and home goods.
- The Capital: A premium audience of hyper-targeted, affluent business travellers and holiday-makers.
- Howler: Highly engaged event-goers who actively participate in music festivals, lifestyle events and entertainment experiences across South Africa.
- Buy Now, Pay Later: Get exclusive access to high-intent shoppers through a leading Buy Now,Pay Later provider.
- SnapnSave: Shoppers based on real purchase behaviour across multiple retailers and product categories.
- PriceCheck: Consumers at their exact point of purchase intent on South Africa’s leading shopping search engine.
- Ooba Home Loans: Home buyers in various stages of the bond approval process who are ready to spend on home essentials.
Add a Powerful Tool to Your Marketing Arsenal
Flow’s audience data marketplace gives you access to a wide range of real-time, targeted audience segments. With up-to-date insights, you can reach the right consumers whenever you need them.
While results can vary, here’s how other brands have achieved improvements in key performance metrics using similar data-driven approaches.
Some results from brands using Flow’s marketplace:
- 3.6x increase in conversions and 25% higher click-through rate for leading sports nutrition brand USN by using more targeted audience segmentation.
- 1 420% ROAS and 5.4% higher conversion rates for TrafficBrand by reaching highly engaged, high-intent shoppers.
- 9.78 ROAS overall and a 3x higher conversion rate during peak shopping seasons for @home showing how refined audience targeting can drive success.
Whether you want to improve targeting, increase conversions, or boost ROI, Flow’s custom audience marketplace is a powerful tool to make your marketing more effective.
Ready to get your brand in front of this exclusive Bike Hub audience? Let’s make it happen. Contact us at sales@flowplatform.com to get started.
