What if you could put your brand in front of affluent travellers who are actively looking for premium experiences, high-end products, and exclusive services? These aren’t just any travellers—they’re corporate decision-makers, business leaders, and high-net-worth individuals who expect the best.
Through Flow’s recent partnership with The Capital, one of South Africa’s leading luxury hotel and apartment brands, you can reach this exclusive audience and influence their buying decisions at the perfect moment. Whether they’re booking their next stay, planning their next big investment, or indulging in luxury retail, this is your opportunity to connect with them in a way that truly moves the needle.
Why This Audience Matters
If your brand operates in luxury retail, finance, automotive, travel, or high-end real estate, this is an audience you need to be targeting. These consumers drive demand in premium industries where precision targeting leads to exceptional returns.
Who Should Target This Audience?
- Luxury Travel & Hospitality – Reach premium travellers seeking top-tier experiences.
- Wealth & Finance – Engage high-net-worth individuals managing large portfolios.
- Luxury Retail & Automotive – Connect with buyers investing in high-end goods.
- Property Investment – Reach potential investors in the market for luxury real estate.
Tap Into Flow’s Audience Data Marketplace
The Flow Platform provides access to an extensive audience data marketplace, giving brands the ability to reach first-party audiences who are already in a buying mindset. You can tap into a network of high-intent consumers from South Africa’s busiest digital environments, helping you maximise first-party data strategies for better performance and ROI.
Explore More of Our Exclusive Audiences:
- Flow: Target high-intent homebuyers and renters exploring a wide range of lifestyle categories.
- Hellopeter: Engage shoppers actively researching products and services through reviews and comparisons
- DigsConnect: Reach students and young adults in student accommodations who need tech, entertainment, and home goods.
- BikeHub: Get exclusive access to SA’s leading online community and marketplace of cycling enthusiasts
- SnapnSave: Advertise to shoppers based on real purchase behavior across multiple retailers and product categories.
- PriceCheck: Access consumers at their exact point of purchase intent on South Africa’s leading shopping search engine.
- Ooba Home Loans: Connect with home buyers in various stages of the bond approval process who are ready to spend on home essentials.
Layer and Customise Your Ideal Audience
The true power of Flow’s Audience Data Marketplace lies in the ability to layer and combine different audiences to create highly specific, high-performing segments. By integrating multiple data sources, you can refine your targeting to reach exactly the right people at the right time.
Here’s an example of how that could look: A luxury travel brand could layer The Capital’s high-net-worth travellers with Hellopeter’s high-intent shoppers researching luxury luggage, premium concierge services, or travel insurance, ensuring maximum relevance and higher conversion rates.
Secure Your Competitive Advantage
If you’re looking for how to improve ROAS, the key is reaching the right people at the right moment. Your ideal audience is just a click away.
Learn more about our exclusive audiences or contact us to get started.
