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9th August 2025, Women’s Day is a major moment on the retail calendar. With major online activity spikes and retail spending surges delivering the right message to the right audience can drive real results.
And in South Africa, the opportunity is clear:
- 18M+ female consumers
- 40% of national income
- 58% of daily spend
- 73% of healthcare decisions
These women are shaping our economy. They’re also shopping, comparing, clicking, and buying.
Why Women’s Day specials deserve smarter targeting
From luxury skincare to lifestyle deals, your Women’s Day promotion deserves more than generic reach.
Why? Because smarter targeting performs.
Brands using Flow’s high-intent female audiences have seen:
- Up to 40x ROAS on Meta
- 70%+ lower CPAs compared to broad targeting
- Thousands of purchases driven in a single weekend
Flow gives you plug-and-play access to real shoppers, with real intent, all built from verified first-party data across South Africa’s top platforms.
This Women’s Day, don’t just show up. Show up where it matters.
Book these exclusive high-intent audiences with Flow
- Beauty & wellness buyers – perfect for salons, skincare brands, wellness promos
- Buy Now Pay Later audiences and purchase ready shoppers – ideal for Women’s Day specials & retail campaigns
- Health-focused performance seekers – great for fitness facilities, sporting brands, , supplements, wearables
- Decision-makers in finance & property – these are women looking for insurance, financial and investment advice or offers
- Lifestyle enthusiasts & event-goers – perfectly primed for travel offers, , spa days, live events and entertainment.
All powered by Flow’s first-party audience marketplace and a growing list of trusted data partners like HelloPeter, Beauty.co.za, Hirsch’s, SnapnSave, Cycle Lab, Howler, TicketPro, The Capital and many more.
How it works (and why always-on targeting works better)
Whether you’re running a once-off Women’s Day push or planning an always-on strategy that keeps your brand front of mind, Flow makes it easy to target high-intent audiences that actually convert.
Here’s how:
1. Build the perfect audience with Flow
Chat to us to craft a high-intent audience from Flow’s Data Marketplace, built around your ideal customer and campaign goals. Choose your categories (like beauty, finance, health, or lifestyle), preferred channels (Meta, Google, YouTube, programmatic), and key behavioural signals.
2. Plug your audience into campaign targeting
Once it’s ready, your audience can be plugged directly into your ad platform — making it easy to reach the right people on the channels they use most.
3. Make sure your targeting is always-on
Looking for more than a once-off campaign? Stay always-on with an audience subscription and keep building a powerful audience you can plug into your campaigns and boost your retargeting efforts.
A Flow audience subscription allows you to target and retarget your ideal audiences month after month and:
- Lock in continuous reach and retargeting across your channels
- Stay top of mind — before, during and after Women’s Day
- Swap or layer new audiences every month as to suit your campaign objectives
- Unlock deep insights into how your target audience responds
- Get notified of new and exclusive audience partners first
It’s the difference between a one-hit wonder and a long-term growth strategy.
Your Women’s Day Specials Can’t Go Unseen
Statistics sourced from: https://www.bizcommunity.com/Article/196/357/241125.html
