Digital advertising agency TrafficBrand aimed to drive high-intent audience traffic to a leading retailer’s e-commerce platform, with a focus on increasing conversions, orders and revenue through precise targeting of potential customers.
Despite the retailer’s strong market presence, they faced challenges in maximising the efficiency of their campaigns, particularly in audience targeting. The objective was to enhance performance metrics such as click-through rate (CTR), conversion rate and return on ad spend (ROAS) by using more refined and relevant data.
Flow’s first-party data audience segments enabled TrafficBrand to more accurately target high-intent shoppers, optimising their digital advertising campaigns to deliver stronger outcomes.
TrafficBrand saw a 1,420.76% ROAS on Flow-powered campaigns and a 5.4% higher conversion rate. Flow audiences generated more orders and R2.5m more in revenue than non-Flow audiences.
Audiences used:
“Over the last 3 months we’ve had the pleasure of collaborating with the Flow team who enabled us to expand our efforts in introducing new sets of first-party data in our ad campaigns. The addition of these audiences has nearly doubled our rate of return on ad spend, and halved our acquisition cost. A big thanks from TrafficBrand to Flow and a well deserved shout out to their stellar services and wonderful team.”
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