Flow helps retailers, marketplaces, platforms and data-rich businesses turn their existing first-party data into a predictable, recurring revenue stream…safely, simply, and at scale.
Choose from two powerful ways to monetise your audience:
Advertisers are already searching for audiences like yours. Join the Flow Audience Marketplace to make your data instantly discoverable – turning your existing data into a brand new revenue stream for your business.
Advertisers increasingly expect integrated commerce media solutions. Meet that demand while driving high-intent traffic back to your platform and strengthening supplier relationships.
This is your private, brand-safe commerce media network, fully powered by Flow.
Retailer customer
Targeted with precision
Sees brand ad on social media
Clicks to the retailer site/app
Completes purchase online
OR, completes purchase in store
Advertisers are already searching for audiences like yours. Join the Flow Audience Marketplace to make your data instantly discoverable – turning your existing data into a brand new revenue stream for your business.
Advertisers increasingly expect integrated commerce media solutions. Meet that demand while driving high-intent traffic back to your platform and strengthening supplier relationships.
This is your private, brand-safe commerce media network, fully powered by Flow.
Retailer customer
Targeted with precision
Sees brand ad on social media
Clicks to the retailer site/app
Completes purchase online
OR, completes purchase in store
Flow powers tailored monetisation models across retail, marketplaces, fintech and more
– designed around your data and demand.
Monetise your first-party shopper data and launch a high-performance retail media offering, without building an ad business, hiring a team, or changing your customer experience.
Retailers monetising with Flow:
Transform vehicle inventory into scalable advertising revenue. Enable dealers to activate automated off-site listing ads across social platforms – driving ready-to-buy customers back to your platform. Powered end-to-end by Flow.
Our marketplace partners are seeing an up to 400% increase in listing views from boosted off-site ads powered by Flow.
Turn your first-party audience data into a seller growth engine. Give sellers access to high-intent shoppers and automated off-site campaigns – driving incremental revenue across your marketplace ecosystem.
For every hour an engaged user spends on your marketplace, they spend 3 hours daily on social media.
Monetise high-frequency user engagement with your first-party booking and transaction data. Enable partners to reach high-intent diners, ticket buyers or service users off-site – and drive measurable revenue back to your platform.
Utility apps monetising with Flow:
Unlock the commercial value of your first-party payment data. Enable advertisers to target consumers based on real transaction behaviour – increasing revenue without disrupting your core product experience.
“We see our partnership with Flow as a logical next step in the evolution of our business vision and entry into the world of commerce media.”
– Mike Bryer, CEO
Turn high-intent property search data into a scalable commerce media revenue stream. Enable sellers to reach buyers beyond your platform – driving qualified traffic back to your listings and increasing platform revenue.
Property businesses monetising with Flow
Everything you need to make your data activation-ready and commercially viable
Flow Relay is a single tracking tag that connects your audience data to any ad channel you are using. With one tag installed, your audiences can be activated and shared across platforms.
Our unique agentic tools work 24/7 to interpret, package, list and match your first-party data with the right advertisers.
Select the Audience Marketplace, your own commerce media network, or both.
Add a lightweight Flow tag. We handle onboarding and setup.
Flow AI Audience Assist matches your audiences to real advertiser demand and activates them at scale.
Your audiences go live on Meta, Google, TikTok and more - with Flow managing delivery.
Earn recurring commerce media revenue with full visibility and real-time reporting.
From secure data integration to audience activation and revenue tracking, every step is automated, privacy-safe, and optimised for scale.
Your data is one of your most valuable assets.
Flow helps you unlock it.
See how leading businesses are already monetising with Flow
First-party data is data collected directly from consumer interactions such as browsing behaviour, purchases, bookings and category exploration. It is consented, privacy-safe and highly predictive of intent.
Performance improves because ads match real-time intent. Instead of guessing who might be interested, first-party data identifies people already displaying signals of motivation and aligns creative and messaging to the moment. This reduces noise and increases conversion efficiency.
Flow is fully POPIA and GDPR compliant; no personal information is shared.
Flow Audience AI acts as your always-on strategist. Get expertly tailored audience recommendations based on your campaigns goals, instantly add them to your plan and benefit from 24/7 performance-led learning.
Turn your first-party data into recurring revenue and measurable results.
Flow makes it simple, powerful, and fully compliant.
By submitting I agree to allow Flow to collect, store and process my data, as per the Privacy Policy
