We have partnered with DigsConnect to create an opportunity for brands to reach the youth market. This will enable novel ways to connect with university students’ digital-savvy approach to their daily lives.
According to the GenNext Youth Behaviour Report, those aged between 15 and 34 have around R120-billion in disposable income and 63% are actively saving and investing. In order to successfully reach this audience, marketing teams need innovative technology in order to create authentic experiences that resonate and build potentially long-term customer relationships.
Endless opportunities for brands
With that in mind, Flow has partnered with DigsConnect to create ample opportunities for brands to reach and successfully engage with this first-party data audience. DigsConnect is the largest student accommodation website on the continent, pairing up students and young adults looking for a place to stay with homeowners looking to rent out their properties on a long-term basis.
DigsConnect Audience
DigsConnect currently has more than 170 000 student and young adult users and we have created the opportunity for relevant brands to reach students and young adults based on:
- Monthly rental prices
- Types of student funding
- University
- Stage of studies
The depth of this targeting capability allows brands to access high-quality, highly engaged potential customers. Brands can communicate and engage with this premium audience of hyper-targeted students and young adults and build meaningful experiences.
Students will also see the value
University students will also have access to deals and marketing opportunities that are relevant to them while ensuring their direct personal data is kept private and secure. Founder and CEO of DigsConnect Greg Ramsay-Keal says, “Working with Flow gives us the opportunity to work with exciting brands on some incredible campaigns that we believe will add value to the student experience for our users. We are proud to be affiliated with experts in the data and marketing field, Flow, in bringing this to life.”
Creating relevant engagement through focused media spend
Prioritising the use of first-party data and contextual advertising can be the difference between turning a market shift into an opportunity or succumbing to it. Innovative companies adopting these intelligent approaches to audience engagement are actively creating new narratives, increasing their return on investment and reducing wasted media spend.
Flow’s co-founder and co-CEO Gil Sperling, says, “we have prioritised data and data-powered adtech from the outset, creating data solutions that enable brands to reach relevant audiences. Partnering with businesses like DigsConnect deepens the layers of relevant audience data we can provide, giving brands the ability to really see their audiences and connect with them properly.”
