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American Swiss

American Swiss doubles conversions and increases ROAS during Festive Season

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American Swiss
Zapper Audience
Solution featured:
Flow Data Marketplace
Flow Data Marketplace
Industry:
E-commerce

117%+

ROAS increase

2x

higher conversion rate % on Flow’s audience compared to other audiences

Ongoing

quality traffic being directed to Bash

Objective

American Swiss Jewellers set out to maximise performance on Bash during two of the biggest retail moments of the year, Black Friday and the summer holidays. To make the most of the opportunity, they moved beyond broad targeting and focused on high-intent audiences primed to convert. 

Solution

American Swiss used two high-intent audience segments powered by Flow’s first-party data marketplace.

These audiences were activated via paid ads on Meta and drove traffic directly to American Swiss products on Bash. The performance spoke for itself. 

  • Flow audiences delivered a 12.5x return on ad spend on average over 3 months
  • The conversion rate more than doubled from previous benchmarks. 
  • In December, ROAS saw a 117% improvement versus campaigns that didn’t use Flow audiences.

 

A major win is that the overall campaign ROAS has continued to incrementally improve due to campaigns directing quality traffic to Bash which is consistently retargeted to drive conversions.

“Working with Flow gave us access to high-intent audiences we simply couldn’t reach before. We have seen improved results consistently. Flow helps us reach high-intent shopping audiences in a considered and seamless way.”

Andre Jansen
TFG (The Foschini Group), eCommerce Portfolio Manager: Jewellery

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