The eXp Flow account equips agents with bespoke, pre-approved eXp ad templates which enable them to create professional digital ads in minutes. Fully tailored to eXp’s unique corporate identity, these templates provide a scalable solution for eXp’s South African agents to instantly create and publish branded campaigns. In just 10 months, more than 90 of eXp’s South African agents used Flow’s precise targeting to run 353 ad campaigns reaching 2.1 million potential buyers across South Africa. These ads resulted in more than 72,000 listing views and a consistent month on month increase in daily ad views and website traffic. Additionally, eXp SA was able to use Flow as a mechanism to reward top agents and attract new agents, by providing incentives in the form of marketing spend.