Aquacor Developers used the Flow platform to plan and execute targeted social media campaigns to maximize their listing exposure and capture high-quality leads for their new developments. Starting with Flow’s DPA marketing calculator, Aquacor Developers were able to employ optimisation-based media planning, determining the average cost per lead for strategy channels, conversion ratios, cost per sale and more. End-to-end campaigns were then launched for each development, featuring ad publishing, automated landing pages, CRM integration and analytics monitoring to enable quick and strategic adjustments. Over the course of two months, six engaging social media campaigns and three targeted Google Ad campaigns reached over 800,000 people, generating a staggering 3 million ad views and 13,533 listing views. These campaigns were designed to balance lead quality and volume, resulting in 74 highquality leads. With Flow’s winning combination of strategies and calls to action, there was a notable increase in daily ad views and website clicks. Overall, Flow’s approach delivered unmatched exposure for the developments and proved to be a game-changer for Aquacor Developers.