Flow’s managed service was used to create a full-funnel, omnichannel strategy for Abland Property Developers that included running Meta, Google AdWords, and LinkedIn campaigns to maximise their digital reach and impact. The strategy was executed using the Flow platform to run campaigns featuring bespoke creative, and specifically showcasing the allure of their penthouse units, ensuring Abland’s offerings received the attention they deserved. A consistent budget allocation for Google AdWords played a crucial role in driving topof- the-funnel traffic, attracting potential buyers to engage with The Rubik team. Additionally, Flow’s ability to precisely target specific regions enabled them to effectively reach potential customers in various African countries, where they had observed positive buying patterns. The solution generated a substantial inflow of high-quality leads from the right audience, resulting in a superb lead conversion rate for Abland. As a result, Flow is now the primary lead source for Abland, providing them with consistent high-quality leads.