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Rentoza

Rentoza supercharge brand awareness and ROI using first-party data

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Solution featured:
Flow Audience Marketplace
Flow Audience Marketplace
Industry:
Consumer services

30% month-on-month increase

Consistent high quality subscriptions

Increased brand awareness

Objective

Rentoza, the South African non-ownership subscription service, partnered with Flow to strategically leverage hyper-targeted home buyer audience data for optimised digital marketing campaigns. Flow enabled their marketing team to elevate their brand awareness and educate audiences on their offering by reaching an untapped audience with a high intent to purchase tech, appliances, and electronics on social media.

Solution

Flow provided access to a hyper-targeted audience of high-intent home buyers and renters which enabled Rentoza to create digital marketing campaigns across Meta and Google that were more targeted and segmented. They reached an in-market audience of high-converting buyers leading up to Black Friday in South Africa, resulting in a 30% month-on-month increase. As a result, Flow enabled Rentoza to elevate the impact of their media spend, doubling down on their ROI. Rentoza gained a competitive edge, aligning with its business objectives and is seeing consistent high-quality subscriptions through first-party data.

Working with Flow has been a pleasure from day one. They were proactive and gave us guidance on how best to use their tools and custom audiences. Their unique offering allowed us to access a new set of people who are yet to hear about our business, but their unique needs fit seamlessly into our product offering. It allowed us to expose Rentoza to an in-market audience looking for a product solution that we provide.

Sulaiman Hassiem
Performance Marketing Manager

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