Flow’s 2026 First-Party Data Predictions and What Brands Should Do Next
Contents As we head into 2026, one thing is becoming increasingly clear. First-party data is no longer a tactical
Contents As we head into 2026, one thing is becoming increasingly clear. First-party data is no longer a tactical
Contents Why First-Party Payments Data Is Becoming a Performance Powerhouse (And How Pokerbet Proved It) Performance marketers all want
Contents If you work in beauty marketing, you already know the struggle: You pour budget into beautifully crafted campaigns…
Contents Commerce media is transforming digital advertising. It’s not just about reaching people, it’s about understanding their motivations and connecting
Contents Commerce media has become one of the fastest-growing forces in digital advertising. What began as a way for businesses
Table of Contents You pay for every impression. But you only profit from the right ones. Incorrect targeting doesn’t just
Table of Contents You can’t win with last year’s playbook. Black Friday 2025 is around the corner. Festive demand
Table of Contents Plan faster. Target smarter. Activate in one click. The Flow Audience Marketplace is the world’s first shoppable
Table of Contents Get instant access to exclusive, high-performing audiences. The Flow Audience Marketplace is an unprecedented interface where marketers
Table of Contents Most advertising strategies still operate in bursts. A brief goes out, a campaign goes live, results
Table of Contents 9th August 2025, Women’s Day is a major moment on the retail calendar. With major online activity
Contents Let’s be honest, if you’re still targeting “luxury interest” as a category, you’re probably showing Rolex ads to
Contents When you’re running a conversion campaign, there’s one thing you can’t afford: guessing. You’re not looking for vague
First-party data is powerful if you know how to use it. Here are 5 common mistakes marketers make, and how to avoid them.
Article Contents Google’s on-again, off-again breakup with third-party cookies continues. The company announced it would no longer follow through
Contents In 2025, people are harder to impress than ever. Attention spans are short, thumbs are fast, and the ‘Skip
Table of Contents Hellopeter, South Africa’s largest online review platform, successfully partnered with Flow to monetise its substantial audience
Contents Audience targeting isn’t what it used to be. Third-party cookies are crumbling, privacy rules are tightening, and advertisers are
What if you could put your brand in front of affluent travellers who are actively looking for premium experiences, high-end
When USN (Ultimate Sports Nutrition), a leading sports nutrition brand, decided to level up their online sales and engagement, they
For years, brands have been chasing consumers around the internet, hoping their ads land in front of the right people.
Retailers and brands need powerful, privacy-compliant ways to reach engaged audiences—enter first-party data. Leading brands are rising above the current
How do you know your campaign has been successful and made a significant impact on your business? Understanding the true
We have partnered with DigsConnect to create an opportunity for brands to reach the youth market. This will enable novel
Return on Ad Spend (ROAS) is one of the most important metrics for businesses looking to evaluate the effectiveness of
“Anything a consumer says online has a far-reaching impact,” says Alan Rom, CEO of Hellopeter. According to research, 75,5% of
As the digital landscape matures, third-party cookies are coming to an end, encouraging businesses and advertisers to look towards the
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