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Target high-intent Woolworths audiences across channels like Meta, Google and TikTok to boost campaign performance
01
Order a package
All inclusive:
Design, execution, media
buying, audiences and
reporting
02
Launch your campaign
03
Drive traffic to your products
04
Monitor performance
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02
03
04
Order a package
All inclusive:
Design, execution, media
buying, audiences and
reporting
Launch your campaign
Your ads are served across
your selected social media
channels, through the
Flow Platform
Drive traffic to your products
Your campaign clicks through to your product page on the Woolies app or Woolworths.co.za
Monitor performance
The power of Woolworths’ audiences
Case study:
Leading beauty groups Coty, Clarins, ASCO and PCG
Woolworths shoppers
Reached via Meta, Google, YouTube & programmatic
Clicks to product page
From verified, high-intent Woolworths beauty shoppers
Campaigns
Run by 21 leading beauty brands within the Woolworths network
Unlock your competitive edge with Woolworths Commerce Media, powered by Flow
Frequently asked questions
About Woolworths Commerce Media
What is Woolworths Commerce Media?
Woolworths Commerce Media enables you, as a Woolworths Beauty brand, to reach verified Woolworths shoppers across social platforms. The audiences you can reach are high-intent, precise segments of shoppers who are more likely to engage and convert.
Who can use it?
Any Woolworths Beauty brand or their agency partner can activate campaigns through Flow to reach high-intent Woolworths shoppers online.
How does Flow fit in?
Flow powers the technology and data activation behind Woolworths Commerce Media. It connects Woolworths’ verified first-party audiences directly into your ad accounts on Meta, Google, and TikTok.
How is this different from traditional social or display ads?
Instead of relying on broad interest-based targeting, your campaigns reach real Woolworths Beauty customers, verified purchasers of skincare, fragrance, and cosmetics who are ready to buy again.
Audiences & targeting
What kinds of audiences can I access?
Woolworths’ Beauty audiences are built from verified Woolworths shoppers across skincare, cosmetics, fragrance, fashion and men’s grooming. You can target by product category, purchase frequency, or buyer behaviour (e.g. “repeat skincare buyers” or “fragrance gifters”).
Are these audiences exclusive to Woolworths brands?
Yes. Only Woolworths Beauty brands and approved agencies can access Woolworths Beauty audiences for advertising. They are not available publicly or through other platforms.
How often are audiences updated?
Audiences are refreshed continuously to reflect real-time shopper behaviour and maintain accuracy.
Campaign activation & support
How do I run a campaign?
Running a campaign is simple. Your Flow Customer Success Manager helps you select your audiences and connect them to your Meta, Google, or TikTok accounts. From there, your ads go live to verified, first-party audiences and you track performance as usual in your ad platform.
Which channels can I use?
Meta (Facebook and Instagram), Google, and TikTok.
Can Flow help me choose the right audiences?
Yes. Flow can recommend audiences that align with your campaign goals, whether it’s a skincare launch, a fragrance promotion, or a seasonal gift campaign.
Can media agencies run campaigns on behalf of suppliers?
Yes. If your media planning, buying and execution is handled by a media agency, your selected audiences can be made available to them via Flow under pre-approved billing terms.
Performance & reporting
What can I expect when using Woolworths audiences in my campaign targeting?
Multiple brands using Woolworths audiences have achieved phenomenal sales uplift, higher ROAS, and stronger engagement when compared to interest-based targeting.
How will I measure performance?
Performance metrics appear directly in your ad platforms. You will also be able to monitor performance through detailed reports on your Woolworths campaigns, powered by Flow.
Can I change my audience selection?
Yes. You can swap or test new audiences each month to optimise your performance and adapt to new launches or seasonal trends.
Data privacy & compliance
Is it POPIA-compliant?
Woolworths’ Commerce Media offering is POPIA-compliant by design. Shopper data is anonymised and used only to build aggregated audience segments.
What shopper data is shared with brands?
No personal or identifiable shopper information is shared. Segments are securely packaged and defined by purchasing behaviour, product preference and price point.
Where does the data come from?
From verified Woolworths shopper transactions and engagement signals.
Getting started
What are the next steps?
You can get started by emailing sales@flowplatform.com to book an onboarding session.