USN

Driving conversions and engagement for leading sports nutrition brand USN

USN uses Flow custom audiences for a winning first-party data strategy6
Solution featured:
Flow Audience Marketplace
Industry:
E-commerce

3.6x

increase in conversions

25%

increase in click-through rate

Reduced CPC and cost-per-sale

Objective

USN, a leading sports nutrition brand, aimed to increase online purchases and drive better engagement through their digital marketing campaigns. They sought a more targeted approach to improve their return on investment (ROI) and overall campaign performance.

Despite its strong brand presence, USN faced challenges with audience segmentation and targeting in its campaigns. Their internal audience data was not driving the level of engagement or purchases expected, leading them to explore more refined audience solutions.

Solution

Flow provided a custom audience solution using hyper-targeted first-party data to attract specific high-converting and consumer segments. Flow’s audience mix allowed the brand to reach relevant, high-intent users through targeted messaging on digital platforms.

USN achieved outstanding campaign outcomes and generated a higher volume of sales and overall revenue. Their performance demonstrates the power of first-party data-driven strategies to deliver meaningful results that outperform traditional audience segments.

Audiences used:

Flow audience Hellopeter Flow audience DigsConnect Flow audience

 

How to boost Conversions

“We’re delighted with the results. By integrating Flow’s audience targeting, we were able to achieve superior performance in both conversions and engagement.”

Graham Ford
Paid Media Specialist

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