Commerce media’s greatest hits: stop buying one CD at a time
Contents There was a particular kind of devotion in making your favourite playlist. Either you were buying CDs for
Contents There was a particular kind of devotion in making your favourite playlist. Either you were buying CDs for
Contents If you sell through a retailer, you already know the retail media offering. They no longer just sell shelf
Contents It’s a well known fact that in life, your wallet opens like it never has before the moment
Contents You know the shopper you want to reach. The only thing left is booking the audience that puts
Contents Plenty of audiences. Plenty of demand. No easy way to buy. South African commerce media is evolving. Retailers
Contents In a digital world where most audience targeting is getting noisier and less reliable by the day, first-party
Contents We’ve seen beauty buyers in SA drive between 85% and 99% of campaign traffic across major brand campaigns.
Contents What does it really take to turn your data into a new revenue stream? It’s not about adding more
Contents A higher tier is not just a badge.It is a commercial signal that helps quality data stand out. Commerce
Contents With Youth Month around the corner, we thought we’d shine a light on the audiences shaping the future
Contents Not All Audiences Are Built the Same: How Flow’s Tiering Works Audience targeting in retail media has come
Contents There’s a familiar pattern that plays out every festive season 🥂 Budgets go up. Campaigns get louder. And
Contents Why Sports Audiences Matter More Than Ever in South Africa From sold-out stadiums to full lounges, from early morning
Contents Time well spent… Literally Mother’s Day is often framed as a gifting occasion, but the data suggests something
Contents In South Africa, the “long weekend season” (March–May) isn’t just a blip on the radar, it’s a mini-festive
Contents A practical guide for brands and advertisers Seasonal retail spikes are many things. But “surprises” aren’t one of
Contents “Women 25-54″ isn’t an audience; it’s a demographic.If you want to actually shoot the lights out this year, you
Contents Here is why the “Lean-In Economy” is the new frontier for high-ROI marketing. For decades, the “gamer” stereotype was
Contents The Revolution: Why Retail Data is Your Most Powerful Signal Globally, we are currently in a commerce media
Contents If you’ve ever looked at a media plan and thought, “This feels…fine?” ..you’re already in trouble. Because “fine” is
Contents The New Branding Move: Build Your Brand With Behaviour, Not Guesswork For years, first-party data has been treated
Contents For years, media strategy followed a predictable rhythm. Choose your channels. Split the budget. Optimise performance. That model
Contents As we head into 2026, one thing is becoming increasingly clear. First-party data is no longer a tactical
Contents Why First-Party Payments Data Is Becoming a Performance Powerhouse (And How Pokerbet Proved It) Performance marketers all want
Contents If you work in beauty marketing, you already know the struggle: You pour budget into beautifully crafted campaigns… and
Contents The Festive Data Advantage: Why December’s Chaos Is Actually Predictable December can feel chaotic on the surface. Airports
Contents Commerce media is transforming digital advertising. It’s not just about reaching people, it’s about understanding their motivations and connecting
Contents Commerce media has become one of the fastest-growing forces in digital advertising. What began as a way for businesses
Table of Contents You pay for every impression. But you only profit from the right ones. Incorrect targeting doesn’t just
Table of Contents You can’t win with last year’s playbook. Black Friday 2025 is around the corner. Festive demand
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